CES in trouble again...

For two years now, the pandemic has shaped the fate of a wide variety of events, including, of course, technology conferences. And when it seemed that the Consumer Electronics Show (CES), scheduled to take place January 5-8, 2022, would return to normal waters, the increase in the number of infections in the United States turned everything upside down again. This week alone, T-Mobile, Amazon, Meta, Twitter, Pinterest, iHeartRadio and others have cancelled their physical attendance, and some well-known media such as The Verge, CNET, Engadget, TechCrunch, TechRadar and Tom's Guide have also canceled their visit. LG is still determined to come to Las Vegas, but it will not have a traditional exhibition space there, but will present its products with the help of QR codes and augmented reality (AR) systems, while Sony, Samsung and Google have not yet finally decided how and what at the time of this writing, but they are vigilantly "monitoring the local situation"... Does CES still make sense in a physical form?

At the Consumer Technology Association (CTA), the organizer of the event, they have not given up yet: "At this moment, we are focused on conducting the event, taking into account all safety protocols and thus ensuring that exhibitors and visitors will feel safe and comfortable," their spokesperson told Adweek.

Source: Adweek

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