Samsung and upday with a new app for eSports news

Samsung and upday have joined forces to release Jaxon, a brand new eSports news app. The app brings eSports fans the latest eSports news as well as updates on game titles such as League of Legends, Dota 2, Fortnite, CS: GO and Valorant. Jaxon is available for download on the Galaxy Store and Google Play Store.

The field of eSports is expanding rapidly and attracting more and more young fans in particular. In 2021, the eSports audience grew by 8.7% to 474 million, up 19% from 2019. This audience will continue to grow at a compound annual growth rate (CAGR) of 7.7% to 577.2 million by 2024.

With eSports being a global phenomenon today, fans want to keep up with the latest news and trends. Along with the increased appetite for relevant content, the desire for ever wider and more diverse content is also growing. In addition to streaming eSports tournaments and leagues on Twitch and YouTube, many fans want a platform that aggregates and ranks the most exciting events in the world of eSports. That's why Samsung has partnered with the upday app to develop an updated news platform that provides fans with the latest eSports news and content. With the Jaxon app, users not only get an overview of all relevant news, but also carefully selected content overseen by an experienced editorial team.

On the Jaxon app, fans can view the latest content such as commentary, exciting match stories and exclusive interviews from the games they love such as League of Legends, Fortnite, CS:GO, Dota 2 and Valorant.

In order to bring Jaxon app users as close to the action as possible, Samsung and upday are planning partnerships with various game publishers and players from the eSports world. Thus, selected influencers such as Medic (League of Legends), AndersOnFire (CS: GO) and MitchMan (Valorant) will each produce two exclusive videos per month.

Users can customize the display mode and type of news to follow their favorite game channels. The same applies to the current webcast, which collects the most important eSports news in full-screen mode and focuses on video content that can be viewed quickly, easily and flexibly. Also, users can switch to the channel of their favorite game extremely simply, with a single gesture, where they have access to relevant content in a classified and dedicated news feed. An integrated calendar feature allows fans to check when the next tournament starts or when a popular eSports star is playing.

Another feature of the app is the eponymous character Jaxon. The space character aims to put video game news in a new light. Jaxon will be at the heart of the app and brand as a design element, social media influencer, author, consultant and offline personality. Jaxon will always share his opinion on current topics in eSports in a fun and informative way.

"eSports is a passion for many of our users," says Benjamin Braun, Marketing Director at Samsung Europe. “With the Jaxon app, we've created a single place for eSports fans to keep up with the latest video game news and content, allowing them to never miss a moment from a tournament or their favorite players. Because all of us who play Fortnite or League of Legends know this joy that the game and its tournaments bring."

"For the first time, we have an app, Jaxon, that combines all the latest eSports news and content into one complete app, meaning fans will never miss news about their favorite eSports games, tournaments and players," emphasizes Peter Würtenberger, CEO of upday.

AI translated