Furniture that puts gaming first
Promotional content The IKEA Ljubljana store started selling furniture for computer game players.
The new line of products for computer gamers, which IKEA developed in cooperation with Republic of Gamers (ROG), will be available in the IKEA Ljubljana store and online from the beginning of October. The new offer includes 29 products and will help to create comprehensive and individually tailored solutions that will not only fit nicely into his home, but also increase gaming capabilities.
"IKEA wants to create a better everyday life for many people - and for many computer game players among them. That's why we collaborated with a real expert in the world of computer games, who knows the gaming industry very well and wants to find new ways to place gaming in the home. We combined the best of the world of IKEA and the world of ROG and created a democratic gaming experience with functional and affordable products and comprehensive gaming solutions. We hope that many gamers in Slovenia will now also of computer games could create their dream gaming station," said Cas Lachaert, Market Manager Slovenia, IKEA SEE.
The new product line is aimed at PC gamers. It includes furniture such as gaming tables, chairs, a drawer and also accessories such as a cup holder, a mouse cable holder (mouse bungee), a neck pillow and a ring light with a phone holder. The new offer includes gaming tables and chairs of different price ranges that meet the needs of different target groups.
"Gamers around the world know and love the ROG brand. They trust it to deliver the most exciting gaming innovations to the market. Our new partnership with experts at IKEA will allow the ROG brand to find new and exciting ways to excite gamers at home," said Kris Huang, General Manager, ASUS Gaming Gear and Accessory Business Unit.
The entire collection contains five product families: UPPSPEL, LÅNESPELARE, MATCHSPEL, UTESPELARE and HUVUDSPELARE. All UPPSPEL products have been created in close cooperation with the ROG brand, a sub-brand of ASUS. The rest of the series was developed by IKEA based on the insights and knowledge gained through cooperation, in order to provide a comprehensive gaming offer and meet the different needs of players.
AI translated
