The fastest selling game to date
The Shadowlands expansion for World of Warcraft keeps the 16-year-old game alive.
Those of you who follow the developments in the market of computer and video games, when asked which game sold the fastest in history, you will probably think of some update of Call of Duty, of Red Dead Redemption or GTA V, and only a few will think of World of Warcraft. But it is so.
According to the latest data, the World of Warcraft: Shadowlands upgrade was bought by as many as 3.7 million users in the first 24 hours of sale, thus breaking the record of Blizzard's Diablo III, which was bought by 3.5 million people in the first day.
All in all, it is interesting and, of course, commendable that it is an upgrade of a 16-year-old game. It is obviously a successful combination of a well-conceived game and quality marketing.
Source: Blizzard
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