Games are doing well for Microsoft… A lot
In Redmond, the gaming strategy has clearly been set well, as the traffic is growing at an enviable speed.
The management of the second "most valuable" company in the world is under constant pressure from shareholders who naturally want to grow, grow and grow again. Which is not easy in the modern world, where changes are extremely fast. Especially in the information field, be it operating systems, server and desktop software or games. And with the latter, Microsoft has been doing very well lately.
At least this is what the latest traffic data for the past fiscal year show. The games division, or Microsoft Gaming Division (Xbox), generated 15.37 billion dollars in turnover in the past fiscal year, which is 32.8 percent more compared to the previous year. Both hardware or Xbox home consoles, as well as software and services, did well. Hardware generated $3.53 billion in revenue, while so-called “content and services” generated $12.17 billion.
And what does this data mean for the competition? The PlayStation sells better than the Xbox, so Sony will certainly get better traffic on the hardware front, but if this continues, the type of console as such will no longer matter, because with services like Microsoft's Game Pass, they will be available on all devices, Microsoft's, Sony's and whatnot.
Source: eSportTalk
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