Blizzard and Fox in dispute over Diablo

If you are a player of computer and video games, the name Diablo naturally comes to mind Blizzard's game, the first version of which saw the light of day as early as 1997. But this is not the only example of the name Diablo. This month Fox will air a new comedy animated series HouseBroken, in which Diablo is the name of one of the main actors - a nervous and obsessive dog. Since the puppy is said to be a very important part of the story, Fox has filed to protect the name, because if the series is successful, it plans to sell dog food, food bowls, treats and more under the name.

The fact that Diablo is the name of a dog in a comic cartoon would somehow be swallowed by Blizzard, but not the fact that Fox wants to protect the name. Their lawyers therefore filed a complaint, writing that Fox's use of the Diablo name could "cause confusion or mislead customers", which is prohibited in the US under the US Federal Trademark Act. In the complaint, they listed all of their previous marketing use of the Diablo name since 1997, as well as all of the accolades they had received for the game.

Fox has yet to respond to the complaint.

Source: PC GamesN

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